Blinders (plural): a limitation or obstruction to sight or discernment, according to Merriam Webster. It is my goal to write with blinders OFF. I hope to provide thought-provoking content that will provide perspective on a variety of topics, most of which are related to happenings in my own life. BORING, I know, but here me out.
While I understand it is best to blog about a specific topic to pull in a specific audience, at this point in my life I simply cannot decide how to narrow it down. How do I choose? I could blog about raising a boy, raising a girl, helping a child gain college admission, moving, changing careers mid-life, hockey, cheerleaders, eCommerce, Australian Shepard’s, fears, hopes, dream, and more. But most likely I will end up blogging about all of the above and much more for the time being.
You see, I am in the middle of a mid-life career change, and it’s partially my choice but mostly due to circumstances. After 12 years of running an online business, I have decided to close it down due to changes in industry regulations. These changes meant it no longer made sense to stay in business. It’s hard to build something from scratch and watch it grow, and then pull the plug in an instant and reinvent yourself. But here I am and here I go.
Quite a bit has changed since I started my business, specifically in the world of marketing and social media. But I love it! It excites me to see the changes and watch it evolve almost daily in front of my eyes. My first internet company began in 1999, back when abusing meta-tags was still commonplace, and it amazes me to see how far we have come (thank you Google). Now companies create digital relationships with their clients and interact with them on a two-way street! This is where my passion currently lies, and while I have a good foundation, I am about to embark on a journey to learn everything I can about the fascinating world of digital marketing, particularly social media content management.
They say I need a blog. They say I must be a proven writer. They say I must provide meaningful keyword loaded content so that Google can find me (whoever THEY is). They say I need to optimize, analyze and link up. So this is my blog and that is what I plan to do. My goal is to soak in everything there is to know about digital marketing, and build my new career path in social media management and marketing. Will I blog about digital marketing? Maybe, but that remains to be seen.
Perhaps as my blog takes off I will decide to narrow down my topics to be more specific, or maybe group them into fancy folders about different subjects. But for now it will be melting pot of information. I hope you will join me and possibly even enjoy watching my journey to becoming a content writer and creating my next career path. Sometimes you just have to take a blind leap and see where it leads you, except in my case, I’m jumping with blinders off.